Exhibition centre

You want to develop your international customers.

You manage an exhibition centre.

Exhibition centre operators are looking to target international companies and organisations (trade associations for example) who are planning to host two kinds of events :

• Corporate events :product launches, sales conferences, corporate presentations...
• Institutional events : bringing together the members of trade associations for congresses, strategy meetings…

Our first step is to work with you to identify your key targets in each of the international markets that interest you :

• Multinational corporations
• Head offices of global groups
• European and/or international federations or trade associations

Together we define a strategy for approaching these companies locally supplementing the initiatives undertaken by your own sales operations. We can identify in advance the decision-makers for this type of project within the specific companies or organisations:

• Sending brochures
• Researching customer needs
• Arranging meetings

All these strategies are personalised to suit your venue, your market positioning and your strategic objectives.

Another key aim of this targeted local initiative is to gather information about their future plans – enabling you to offer your services in good time.